ArAm is a prêt-à-porter high- end brand founded by Arwa AlAmmari who had a passion for arts all her life. Being a painter and sculptor Arwa looks at fashion through an artist eye.
Arwa completed her studies at the French fashion school ESMOD in 2012 , which was combined with an MBA from Leister UK.
The brand was established in 2013. One year later, ArAm won the Italian Magazine Grazia style award for emerging designer ME 2014.
The jury included industry experts – including Bong Guerrero the founder and CEO of Fashion Forward, and Elaine Lloyd-Jones Editor of Grazia Luxury .
In 2016 , Arwa was selected to represent Saudi Arabia in the international reality show ‘Fashion Star’ among 11 other well established designers from all Arab countries. The main judge was the well-known international designer ‘Reem Acra’ and the program was aired on the renowned Dubai TV channel. After 10 difficult challenges Arwa was able to win the competition and got the title “Fashion Star” Arabia.
Following an own vision of style ArAm introduces elegance in an edgy and contemporary manner. ArAm’s brand embraces four elements when designing, aiming to produce pieces that are timeless. The designs are featured by special color and fabric combinations, reflecting a Middle Eastern soul blended with international inspirations.
ArAm was featured in many regional and international media outlets such as CNN, Fashion TV, MBC Style, Harpers Bazar Arabia, Arab News, Gulf News , Khaleej Times, The National, Grazia Middle East, Laha Magazine, Ahlan Magazine and others.