H.H Princess Noura Bint Faisal Al Saud

Founder/ Chairman

H.H Princess Noura Bint Faisal Al Saud is an entrepreneur and a business woman. She is co-founder and president of Arah Concierge, founder of Global Fashion House, founder of the Saudi Fashion Week and Community.


H.H graduated from Effat University in Jeddah with a Bachelor in Business and Marketing and a Masters degree in International Business with a Japanese Perspective from Rikkyo University in Tokyo Japan. She was an associate member of the Saudi Fast Growth 100 program by All World Network with the collaboration of SAGIA.

She speaks fluent Arabic, English, French, and Japanese.

She was the first to execute the first fashion week in the history of Saudi Arabia in 2018 and was then named the new fashion face of Saudi Arabia and the Saudi fashion ambassador. Her exceptional work has led her to be on the top headlines of the media locally and internationally. Her success in leading Saudi talents to be exposed internationally has given her the drive to create a fashion community platform for all Saudi designers to be part of, guiding them to be on international standards and exposing them to the world.

Engr. Faisal Al-Mesained

General Manager/ Partner

Engr. Faisal Al-Mesained is an engineer and a businessman with a Bachelor in Industrial Engineering from King Saud University and a Master in Engineering Management from California State University. In addition, he holds a Project Management Certificate and in Six-Sigma certificate from California State University. His experience and skills led him to excel in his business ventures.


He is the CEO of Saudi International Services Group, co-founder/GM of Dream Products Company for Trading, founder/GM at Rehabilitation Products Company for Trading, and a founder/consultant of Ideale Management Consultancy.

His achievements led him to become a member at the Saudi Quality Council, a member of the Retail Committee at the Riyadh Chamber of Commerce, a professional member at the Saudi Council of Engineers, and a licensed Management Consultant from the Ministry of Trading and Investments.


His expertise in planning & future forecasting, business negotiations, and restructuring & gap finding has led him to be a pioneer in the business field, in the Saudi and international markets.