After seven years of work experience in Paris, Tony Ward came back to his home country and launched his own couture line in 1997, for which he was awarded 1st prize at the "Société des Artistes et Décorateurs" (SAD) design competition, and his drawing was exhibited at the Musée Galliéra (The Fashion Museum of the city of Paris).


In 2004, Tony Ward started presenting his Couture Fashion Shows in Rome. His first Collection entitled "Eden" gained the attention of the Italian and International press, high society and celebrities. He then was named Fashion Designer of the Year at the "L’Ago D’Oro" (Golden Needle) awards and by 2007, Tony Ward Couture Collections had attracted VIP from all around the world. The increasing demand for his creations led to the opening of an exclusive showroom in Moscow.

In 2008, the brand translated into a Luxury Ready-to-wear line. Three years later, in 2011, the Lebanese designer entered the Ready-to-wear Bridal market.

In 2013, his collection "Frozen Memories" was presented in Moscow at The Mercedes Benz Fashion Week. The models were the Beauty Queens participating in the Miss Universe 2013 Pageant and walked down the Runway wearing Tony Ward Couture creations. After ten years of revealing his Collections in Rome during the Italian Fashion week, Tony Ward chose in 2014 to start presenting in Paris.

In 2014, Tony Ward was chosen to dress the 12 finalists of the Miss France 2015 elections during a live show that was followed by more than 8 millions viewers on French channel TF1. The Designer chose delicately embroidered aerial tulle gowns gradating in shades of white, beige and blue from the Ready to Wear Spring Summer 2016 collection to dress the candidates. Miss France 2015 Camille Cerf and Miss France 2010 Malika Menard were also wearing Tony Ward designs during the event.