Fashion is the ultimate language of the global culture, therefore, the Saudi Fashion Community was born from the need for a platform dedicated to all aspects related to fashion: education, design, manufacturing, trade and retail.


After the successful launch of the first fashion week in the history of Saudi Arabia in April 2018, the Saudi Fashion Community is preparing a second edition of the Saudi Fashion Week which will once again attract the world's attention to the Kingdom as a world-class fashion and culture platform showcasing the best international, regional and local designers and brands.






Through this proposal, we are hoping to achieve our goals and aspirations in line with the 2030 vision.

Over the last few years, Saudi Arabia has witnessed a retail boom. Fueled by a young population whose median age is only 29 years, the retail sector is growing in excess of 11% (among the highest in the world). Consumer spending grew 18% year on year, and the country was ranked 8th globally by the 2017 AT Kearney Global Retail Index.

Single brand retailers are now allowed 100% ownership in retail and wholesale ventures. Mall operators, real estate developers and fashion brands are all betting big on the Saudi market.

H.H Princess Noura Bint Faisal Al Saud

Organizer & Host Of The Saudi Fashion Week Flagship Event